Michael Grecco

My images are all about creating pools of light, using darkness and shadow wherever possible. Lighttools Soft Egg Crates are the only way I can have tight, soft light.

I've found [Lighttools®] invaluable for the Hollywood stuff I do, where I still want to have a dramatic look to the light but it's so important with the personalities I'm shooting that it's soft and flattering.

I used to work with a lot of hard light, says Grecco, "With the Soft Egg Crate® grids I am able to mix in softer light in situations where I couldn't normally have used it because it was spilling out all over the place. For so many years, softboxes were pretty much out of the question for lighting dramatically because they were so uncontrollable. Even with lots of flags they were still all over the place."

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Bio: Michael Grecco is an award-winning internationally renowned director and photographer of celebrity portraits, advertising and editorial commissions, private collections and fine art.

One of the most respected and sought after visual storytellers in the world, his conceptual vision and signature dramatic lighting create distinctive images that are evocative, sophisticated and comedic. Grecco has been shooting iconic portraits of the most recognized entertainment stars such as Steven Spielberg, Martin Scorsese, Will Ferrell and Penelope Cruz.

Known not only for his high-concept imagery and his ability to light like no other, Grecco is also valued for his innate ability to connect with each subject to bring out surprising nuance and a conceptual twist that makes even the most recognizable faces intriguing and fresh. Photographing intimate portraits of celebrities, boxers, rappers, scientists, and business leaders, Grecco's images captivate our attention and imagination. Thus he delivers on every aspect of his client's vision, satisfying the most recognized brands including Apple, Blue Cross/Blue Shield, Direct TV, and Pfizer.

On the pulse point of cutting edge technology and innovation, Grecco is a regarded expert and celebrated speaker on creativity, photography and his signature lighting and directorial technique worldwide. As a Hasselblad Master he is a sought after trainer, traveling the globe speaking and leading informative and hands-on workshops. His provocative documentary movie and accompanying book Naked Ambition has earned critical acclaim. His award winning still images are published the world over in magazines such as Esquire, Time, Entertainment Weekly and Forbes.

Grecco is often referred to as the Master of Lighting. He is the author of the best-selling photographer's guidebook: Lighting and the Dramatic Portrait, The Art of Celebrity and Editorial Photograph, which is now available as an eBook. His lectures on photography are popular and he has been profiled extensively in key photographic trade journals.

Michael Grecco is based in Los Angeles. He is a devoted father to three children. In his spare time he can be seen exploring his hometown subcultures on his Vespa with his favorite camera in tow, ready to find, capture and inspire.


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